Article marketing can be a very complex and sometimes overwhelming process, especially for beginning writers. But the basic premise is simple: you’re writing something that’s helpful enough for people to pass along. When they do, readers will click the link back to your website. And when your traffic picks up, you will sell more products or services and make more money.

The Basic Concept

There are thousands of pages of information about how to make article marketing benefit you and your business, but don’t let that intimidate you. Sure, some article directories are more Google-friendly than others, but that’s not the most important concept. You will eventually want to pay attention to page rankings, but you don’t need to worry about that in the beginning.

The most important, most basic concept, is the sharing of information. You know valuable information, and you have opinions that you’ve thought out. You have advice that can help other people. Maybe some of that information is shared on your website, and maybe you even sell some of that information. But in the article that you are writing for the article directory, you are sharing information for free.

People go to article directories because they have gone to a search engine and typed in a topic they need to know about. The search engine has given them a series of choices, ranked according to the search engine’s formula, and they have chosen your article. They want to know what you have to say.

Of course, your article needs to be well written and interesting. The best articles are between 400 and 600 words and often include bullet points and lists. These are easy on the eyes and make your helpful information flow and hold readers’ interest.

What You Gain

In exchange for sharing your knowledge, you get to attach a resource box to the end of your article. If someone wants to copy your article, they can do so, but they must include the resource box. The information in the resource box simply links the reader back to your website and gives them a little more information about you. This is the free advertising that you get in exchange for the free information you have provided.

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