Website Marketing and Crawler Based Search Engines
While most online business owners have a general understanding of search engines and the ways in which they work, we wanted to address those that use crawlers. The reason this is so important is that by understanding the methods of crawler based search engines, you have the unique opportunity of setting your website up the right way so you increase both traffic and ultimately, sales. Having an optimized site will make your website marketing efforts exponentially more effective.
With crawler based search engines, there is special software that sends out
“crawlers” to websites. As they go through the site, they work by scanning the information and actually coding the pages. From there, the website page is compressed, after which it is sent to a search engine query. Then, the page is indexed and ranked among other pages from other sites within the same query. The ranking is what established where in search results your online business would fall.
For the indexing to occur, the crawler based search engine will use a variety of factors. Therefore, prior to the page being indexed, the crawler looks at the link text, number of pages within the index, if a page is found within a directory, and so on. All of these variations are very important. Now, there are some ways in which you can help the crawler based search engine be more effective simply by using the right keywords and phrases on your site, title tags, and meta tags, etc.
The thing is that you need to know which crawler search engines to use, which will ultimately help your site get the attention it deserves so you can be catapulted to success. For instance, Google is the obvious top choice. The thing to keep in mind with Google is that indexing can take a few months, there is a high fee, and in some cases, your initial submission might be overlooked. Now, if this search engine can read a directory listing and find your website then Google would be ideal.
With Google having more than eight billion indexed pages, it is no wonder this is the search engine that every online business wants. Because of their reputation, Google is run by top professionals who work hard to ensure pages are found, scanned, indexed, and ranked appropriately. After all, they want online businesses to be successful, which in turn allow them to continue being number one.
Of course, while Google is without doubt the cream of the crop, it is not the only crawler search engine to consider. Others such as AOL, Yahoo, DogPile, MySpace, and Netscape are worth investigating as well. Keep in mind that while this type of technology works much the same across the board, there are some variations so you want to do your homework to learn as much as you possibly can.
