Use this before the mistake becomes expensive
Use this when sending at scale, warming a list, diagnosing spam placement, or cleaning inactive subscribers.
Check these items before you move on
- Authenticate the sending domain.
- Send only to consented subscribers.
- Suppress hard bounces and long-term inactive contacts.
- Monitor spam complaints and unsubscribes.
- Avoid sudden volume spikes from a cold list.
- Review content, links, and sender identity before launch.
Make the checklist easier to use every time
- Deliverability is a system habit, not a one-time fix.
- Poor list quality usually hurts more than individual spam words.
Use these next if you found a gap
Re-engagement Email Template
A simple structure for trying to revive inactive subscribers before suppressing them.
Email Campaign Brief Template
A planning brief for aligning audience, objective, offer, message, assets, timing, and measurement before a send.