Email Marketing Foundations
Start with the mental model. You will learn what email can do, what it cannot fix, and how campaigns, newsletters, flows, and lifecycle emails work together.
7 lessons 51 min
Learning path
Use this route if you want a guided progression. Start with the seven beginner lessons, then move into the modules that match the system you are building next.
First pass
Seven lessons before you build anything complex
01 What is email marketing? Email Marketing Foundations 02 Why email marketing still works Email Marketing Foundations 03 How to set email marketing goals Strategy Before Sending 04 How to build an email list from scratch Building Your Email List 05 How to write better marketing emails Email Copywriting 06 Welcome email Core Lifecycle Flows 07 Email metrics explained Analytics and Optimization
Complete path
Move from foundation to operating system
Strategy Before Sending
Decide before you write. You will set goals, choose audiences, map lifecycle stages, and turn business priorities into a roadmap you can actually send.
7 lessons 54 min
Building Your Email List
Grow the list without poisoning it. You will build useful capture paths, ask for consent clearly, and avoid subscribers who were never going to care.
7 lessons 56 min
Email Copywriting
Write emails people can understand fast. You will work on subject lines, openings, body structure, stories, offers, and CTAs without hiding behind polished-but-empty copy.
10 lessons 88 min
Email Design and Layout
Design emails that make the message easier to read. You will use layout, spacing, mobile-first checks, images, buttons, accessibility, and brand rules with restraint.
7 lessons 61 min
Core Lifecycle Flows
Build the flows that quietly do the work every week: welcome, nurture, cart recovery, post-purchase, re-engagement, winback, referrals, reviews, and churn prevention.
11 lessons 106 min
Ecommerce Email Marketing
Use email to sell without training customers to wait for discounts. You will plan launches, promos, seasonal moments, product education, loyalty, cross-sells, and retention.
11 lessons 110 min
B2B Email Marketing
Use email to help buyers move through a slower decision. You will plan newsletters, nurture, demo follow-ups, webinars, case studies, product updates, and founder-led emails.
9 lessons 90 min
Segmentation and Personalization
Send fewer lazy emails. You will segment by lifecycle stage, behavior, purchase history, fit, and intent so people get messages that make sense for them.
9 lessons 93 min
Automation
Automate the moments where timing matters. You will design triggers, waits, branches, goals, exclusions, and audits without turning your email program into a maze.
8 lessons 84 min
Deliverability
Protect the right to reach the inbox. You will work through sender reputation, authentication, spam triggers, list hygiene, complaints, warmup, and diagnosis.
9 lessons 99 min
Analytics and Optimization
Read the numbers without worshipping the wrong ones. You will measure opens, clicks, conversion, revenue, tests, flow performance, and monthly decisions.
10 lessons 115 min
Campaign Planning
Plan campaigns before the week gets loud. You will create calendars, briefs, launch plans, holiday plans, newsletters, promo plans, and content campaigns.
8 lessons 92 min
Templates and Examples
Start faster without sounding copied. You will use templates for welcome emails, newsletters, promos, recovery flows, nurture, launches, subject lines, and briefs.
10 lessons 122 min
Advanced Email Marketing
Turn email into an operating system. You will connect lifecycle strategy, retention, journey mapping, SMS, paid acquisition, content, CRM, and advanced testing.
9 lessons 111 min
Revisit often
Lessons worth checking after every campaign cycle
Email metrics explained
Read email metrics explained in a way that leads to a decision, not a prettier report.
Monthly email reporting
Read monthly email reporting in a way that leads to a decision, not a prettier report.
How to analyze flows
Plan analyze flows so timing feels helpful, not automatic for the sake of being automatic.
Deliverability checklist
Use deliverability checklist to protect inbox placement before performance drops and everyone starts guessing.