B2B newsletter strategy
Read b2b newsletter strategy in a way that leads to a decision, not a prettier report.
Module 08
B2B Email Marketing
Use email to help buyers move through a slower decision. You will plan newsletters, nurture, demo follow-ups, webinars, case studies, product updates, and founder-led emails.
Lessons
Use these lessons to make better b2b email marketing decisions
Lead nurturing emails
Learn lead nurturing emails with a practical marketer's lens: what to decide, what to send, and what good should look like.
Demo follow-up emails
Learn demo follow-up emails with a practical marketer's lens: what to decide, what to send, and what good should look like.
Sales enablement emails
Learn sales enablement emails with a practical marketer's lens: what to decide, what to send, and what good should look like.
Webinar follow-up emails
Learn webinar follow-up emails with a practical marketer's lens: what to decide, what to send, and what good should look like.
Case study emails
Learn case study emails with a practical marketer's lens: what to decide, what to send, and what good should look like.
Product update emails
Learn product update emails with a practical marketer's lens: what to decide, what to send, and what good should look like.
Re-engagement for B2B leads
Use re-engagement for b2b leads to respond to a real customer moment with the next useful message.
Founder-led B2B emails
Learn founder-led b2b emails with a practical marketer's lens: what to decide, what to send, and what good should look like.