How to build an email marketing calendar
Learn how to build an email marketing calendar with a practical marketer's lens: what to decide, what to send, and what good should look like.
Module 13
Campaign Planning
Plan campaigns before the week gets loud. You will create calendars, briefs, launch plans, holiday plans, newsletters, promo plans, and content campaigns.
Lessons
Use these lessons to make better campaign planning decisions
Monthly campaign planning
Learn monthly campaign planning with a practical marketer's lens: what to decide, what to send, and what good should look like.
Holiday campaign planning
Learn holiday campaign planning with a practical marketer's lens: what to decide, what to send, and what good should look like.
Product launch planning
Learn product launch planning with a practical marketer's lens: what to decide, what to send, and what good should look like.
Newsletter planning
Learn newsletter planning with a practical marketer's lens: what to decide, what to send, and what good should look like.
Promotional campaign planning
Learn promotional campaign planning with a practical marketer's lens: what to decide, what to send, and what good should look like.
Content campaign planning
Learn content campaign planning with a practical marketer's lens: what to decide, what to send, and what good should look like.
Email campaign brief template
Use email campaign brief template as a starting point, then adapt it to the audience, offer, and lifecycle moment.