How to build an email list from scratch
Learn how to build an email list from scratch with a practical marketer's lens: what to decide, what to send, and what good should look like.
Module 03
Building Your Email List
Grow the list without poisoning it. You will build useful capture paths, ask for consent clearly, and avoid subscribers who were never going to care.
Lessons
Use these lessons to make better building your email list decisions
Lead magnets that actually work
Learn lead magnets that actually work with a practical marketer's lens: what to decide, what to send, and what good should look like.
Signup forms and popups
Learn signup forms and popups with a practical marketer's lens: what to decide, what to send, and what good should look like.
Landing pages for email capture
Learn landing pages for email capture with a practical marketer's lens: what to decide, what to send, and what good should look like.
Consent, opt-in, and deliverability basics
Use consent, opt-in, and deliverability basics to protect inbox placement before performance drops and everyone starts guessing.
How to avoid low-quality subscribers
Learn how to avoid low-quality subscribers with a practical marketer's lens: what to decide, what to send, and what good should look like.
List growth ideas by business type
Learn list growth ideas by business type with a practical marketer's lens: what to decide, what to send, and what good should look like.