Use this before the mistake becomes expensive
Use this before launching lead magnets, forms, popups, and landing pages.
Check these items before you move on
List Growth Checklist
Use this before launching lead magnets, forms, popups, and landing pages.
1. The signup promise is specific and truthful.
2. The subscriber knows what they will receive after signup.
3. Consent language is clear.
4. The form asks only for fields you will use.
5. The lead magnet attracts the audience you actually want.
6. New subscribers enter a useful welcome or nurture path.
Tips:
- List quality beats raw subscriber count.
- Avoid prizes or giveaways that attract people who will never buy or engage. - The signup promise is specific and truthful.
- The subscriber knows what they will receive after signup.
- Consent language is clear.
- The form asks only for fields you will use.
- The lead magnet attracts the audience you actually want.
- New subscribers enter a useful welcome or nurture path.
Make the checklist easier to use every time
- List quality beats raw subscriber count.
- Avoid prizes or giveaways that attract people who will never buy or engage.
Use these next if you found a gap
Welcome Email Template
A first-email structure for greeting a new subscriber and pointing them to the next useful step.
Email Campaign Brief Template
A planning brief for aligning audience, objective, offer, message, assets, timing, and measurement before a send.