Email Design Checklist

Use this before the mistake becomes expensive

Use this before sending designed emails, especially ecommerce campaigns and template updates.

Check these items before you move on

Email Design Checklist

Use this before sending designed emails, especially ecommerce campaigns and template updates.

1. The email can be understood on mobile.
2. Buttons are clear, tappable, and visually distinct.
3. Images support the message and include useful alt text.
4. Text hierarchy is clear without relying only on color.
5. Spacing makes the email easy to scan.
6. The design still works if images are blocked.

Tips:
- Design should reduce effort for the reader.
- A plain text-style email can outperform a designed email when trust and clarity matter more than visuals.

• The email can be understood on mobile.
• Buttons are clear, tappable, and visually distinct.
• Images support the message and include useful alt text.
• Text hierarchy is clear without relying only on color.
• Spacing makes the email easy to scan.
• The design still works if images are blocked.

Make the checklist easier to use every time

• Design should reduce effort for the reader.
• A plain text-style email can outperform a designed email when trust and clarity matter more than visuals.

Use these next if you found a gap