Email Design Checklist

Use this before the mistake becomes expensive

Use this before sending designed emails, especially ecommerce campaigns and template updates.

Check these items before you move on

• The email can be understood on mobile.
• Buttons are clear, tappable, and visually distinct.
• Images support the message and include useful alt text.
• Text hierarchy is clear without relying only on color.
• Spacing makes the email easy to scan.
• The design still works if images are blocked.

Make the checklist easier to use every time

• Design should reduce effort for the reader.
• A plain text-style email can outperform a designed email when trust and clarity matter more than visuals.

Use these next if you found a gap